Triveni Brands is the FMCG Division of Triveni Group which currently constitutes Shagun Sugar, SuperGuard, GermCare and the Private Label Business.

The mission of this division is to create innovative and high-quality products that delight customers. Our products have a strong omni-channel strategy and we are committed to growing in a sustainable manner while keeping customer at the very center!


Let's take care of the place we call home!

Your home is your ultimate haven. But, is it really safe?

Well, you'll be surprised how leading cleaning products invade this special space with toxic residue, harmful allergens and pungent fumes.

Switch to SuperGuard!

Powerful enzyme-based, non-toxic solutions that clean, brighten and shine surfaces. SuperGuard is safe for all. That's what we call the best of both worlds!

What Makes Us Special?

Green Pro certification

Zero cruelty against animals

Stain-fighters that guarantee a sparkling shine

Multi surface





50% PCR used in most of the packaging

100% recyclable


For years Shagun Sugar has been India's staple due to its high quality. We have further enhanced the product quality further with DRPIE Technology and set another benchmark. Triveni has 90 years of experience in sugar production and runs 7 state-of-the-art manufacturing facilities that are FSSC 22000 certified. We ensure that only the best quality products are brought to our customers consistently.

No Added Sulpur

Ultra Pure

Double Refined

No Acid


European Union Standard

Quick Dissolve

Environment Friendly


GermCare helps create a clean, safe, non-toxic and comfortable environment in any facility. The powerful and efficient range of eco-friendly products are capable of cleaning all floors, toilets, and glass surfaces.

Available only in convenient 10L packs.


We process and pack sugar for leading retail giants and modern trade organisations in India. With nearly 90 years of experience in sugar production and 7 state of the art manufacturing facilities that are FSSC 22000 certified, we ensure that only the best quality products are delivered to our customers. We use the latest packaging processes that are fully automated which helps ensure the sugar is untouched by hand and adheres to the highest quality parameters. We use Double Refined Process Ion Exchange Technology at our sugar plant which is India's Largest Backend Sugar Refinery. The sugar produced at our refinery also passes European Union Standards. Our commitment to high quality and innovation is only rivalled by our attention to detail to keep customers happy!

  • Most modern printing/labelling techniques -
    Thermal Transfer Printers (TTP)
  • Availability of all grades of sugar (raw material)
  • Adaptive & fast
  • Focus on customer delight & long term relationships
  • Online stitching machine with conveyor belts
  • Competitive costing
  • Attention to complex details by a focused team
  • History of success
  • India's only BRC certified state of the art sugar manufacturing facility
  • Strict adherence to QC norms above & beyond requirements
  • Customization facility
  • Online secondary bag printing machines
  • Storage on pallets and usage of electric pallet trucks
  • Check weigher & metal detectors at all Critical Control Points
  • Dedicated client servicing
  • Strong quality assurance


FMCG Products

Satyaveer Singh

General Manager

+91 97216 73777

Private Label Manufacturing

Puneet Rehani

Group General Manager

+91 9871278573

Customer Care