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Triveni Brands is the FMCG Division of the Triveni Group, which currently includes Shagun Sugar, Triveni Sugar, and the Private Label Business.

The mission of this division is to create innovative and high-quality products that delight customers. Our products have a strong omnichannel strategy, and we are committed to growing in a sustainable manner while keeping the customer at the very center.


We've been a part of your home and celebrations through our multiple associations and a 90-year engineering legacy.

Our vision to deliver purity have made us the backbone of India's Sweet Traditions, from your daily cup of tea to the kheer that completes your celebrations and the brownies that bring smiles to your kids!

Our leadership in the sugar industry is driven by our product quality, as well as our seamless value chain, coupled with our close and long-term relationships with over 3,00,000 farmers.

What makes us special?

Sweetness that's better

Making sugar that's of a global standard.

BRC Global Standards deliver confidence across the entire supply chain by guaranteeing quality, safety and operational principles. By seeing the benchmark for excellent manufacturing practice, they provide assurance to customers that products are safe and of a high quality. Our premium White Crystal sugar is manufactured at the Khatauli sugar plant which is BRCGS Food Certificated.

Consistently delivering quality

Following international safety standards and quality checks.

Originally developed and published in 1998, the British Retail Consortium (BRC) Global Standards specify safety, quality and operational criteria for food producers and suppliers. Used worldwide, the standards are recognised by the GFSI (Global Food Safety Initiative), which aims to reduce the need for multiple supplier audits by harmonising international food safety standards.

For a Global India

Moving towards a healthier tomorrow.

The BRC Global Standard for Food Safety was the first standard to meet the Global Food Safety Initiative (GFSI) benchmark, which means it is accepted by many of the world's biggest retailers. Achieving the certification ensures customers' confidence in products nationally & internationally.

Untouched By Hand

Quick Dissolve

Double Refined

European Union Standards

DRPIE Technology

Environment Friendly


For years Shagun Sugar has been India's staple due to its high quality. We have further enhanced the product quality further with DRPIE Technology and set another benchmark. Triveni has 90 years of experience in sugar production and runs 7 state-of-the-art manufacturing facilities that are FSSC 22000 certified. We ensure that only the best quality products are brought to our customers consistently.

No Added Sulphur

Ultra Pure

Double Refined

No Acid


European Union Standard

Quick Dissolve

Environment Friendly


We process and pack sugar for leading retail giants and modern trade organisations in India. With nearly 90 years of experience in sugar production and 7 state of the art manufacturing facilities that are FSSC 22000 certified, we ensure that only the best quality products are delivered to our customers. We use the latest packaging processes that are fully automated which helps ensure the sugar is untouched by hand and adheres to the highest quality parameters. We use Double Refined Process Ion Exchange Technology at our sugar plant which is India's Largest Backend Sugar Refinery. The sugar produced at our refinery also passes European Union Standards. Our commitment to high quality and innovation is only rivalled by our attention to detail to keep customers happy!

  • Most modern printing/labelling techniques -
    Thermal Transfer Printers (TTP)
  • Availability of all grades of sugar (raw material)
  • Adaptive & fast
  • Focus on customer delight & long term relationships
  • Online stitching machine with conveyor belts
  • Competitive costing
  • Attention to complex details by a focused team
  • History of success
  • India's only BRC certified state of the art sugar manufacturing facility
  • Strict adherence to QC norms above & beyond requirements
  • Customization facility
  • Online secondary bag printing machines
  • Storage on pallets and usage of electric pallet trucks
  • Check weigher & metal detectors at all Critical Control Points
  • Dedicated client servicing
  • Strong quality assurance


Triveni Sports Private Limited, a joint venture of Triveni Engineering & Industries Limited (TEIL) and Triveni Turbine Limited (TTL), embarked on an extraordinary journey by becoming the maiden champions of the Global Chess League. Triveni Sports owned Triveni Continental Kings led by coach Loek Van Wely and global chess players including Levon Grigori Aronian, Wei Yi, Yu Yangyi, Kateryna Lagno, Sara Khadem, and Jonas Buhl Bjerre, displayed a remarkable resilience in their relentless pursuit of victory.

During the journey that unfolded in the intense and climactic finale, Triveni Continental Kings delivered a captivating performance, emerging as the victors over the Upgrad Mumba Masters. The Kings showcased unparalleled skill, resilience, and determination, conquering two rapid matches, two blitz matches, and four high-stakes sudden-death tiebreak games. Notably, Jonas Buhl Bjerre, despite being one of the youngest players in the tournament, secured a pivotal victory for the team at a decisive moment. The Kings faced initial challenges and made a remarkable comeback from the bottom of the league to eventually emerge as the winner.



Triveni Brands, World Trade Tower, 4th Floor, Plot No. 1, Sector-16, Noida 201 301 (U.P.)

1800 203 2033

Enquire Now


Private Label Sales

Puneet Rehani

Group General Manager

Customer Care & for Trade Enquiries