Triveni Brands is the newly launched FMCG Division of Triveni Group which currently constitutes GERMCARE Hand Sanitizers, the Private Label Sugar Business and the Shagun range of products. Over the next 12 months, several new brands with innovative products will be launched. The mission of this business is to create sustainable, innovative and high-quality products that delight customers. Our products will have a strong omni-channel strategy in place and we are committed to growing each business line/brand in a sustainable manner while keeping the customer at the center.

Shagun Sugar has been a staple for consumers with its high quality for years and our recently launched GERMCARE Hand Sanitizer is highly regarded for its efficacy. GERMCARE is a certified Paraben Free, Triclosan Free and Sulphate free product. It uses a WHO Approved Formulation and is produced at FDA Compliant and ISO 9001:2015 Certified Plant.

'GERMCARE' Hand Sanitizers



Under our Private Label business, we process and pack sugar for leading retail giants and modern trade organisations in India. With nearly 90 years of experience in sugar production and 7 state of the art manufacturing facilities that are FSSC 22000 certified, we ensure that only the best quality products are delivered to our customers. We use the latest packaging processes that are fully automated which helps ensure the sugar is untouched by hand and adheres to the highest quality parameters. We use Double Refined Process Ion Exchange Technology at our sugar plant which is India's Largest Backend Sugar Refinery. The sugar produced at our refinery also passes European Union Standards. Our commitment to high quality and innovation is only rivalled by our attention to detail to keep customers happy!



Sanitizers & Shagun

Satyaveer Singh

General Manager

+91 97216 73777

Indian Made Indian Liquor

Ajay Kumar Jha

General Manager & Business Head - Alcoholic Beverages

+91 9967517588

Private Label Manufacturing

Puneet Rehani

Group GM (Sales & Marketing)

+91 9871278573