Triveni Engineering & Industries Limited has a command area of over 1 lakh ha.under sugarcane cultivation, covering over 1.46 lakh farmers and buys more than Rs. 300 Crore of sugarcane per annum from these farmers.

We have a team of over 250 staff in the Cane development who work closely with these farmers. We are now leveraging our longstanding relationship with these farmers to provide them with the entire range of Agri inputs and services under one shop called Triveni Khushali Bazaar.

Triveni Khushali Bazaar will increase the association of rural communities with us and further strengthen their relationship with us. Such a relationship, coupled with our track record of timely payment to farmers will enable us to secure the source of our primary raw material.