Triveni Khushali Bazaar (TKB) started its operations at Khatauli and Deoband during February 2005 as a strategic business unit of Triveni Engineering and Industries Ltd. The concept " retail initiative" was started with an objective of improving the farmer relations with our sugar factories and curb exploitation and adulteration by middleman in the catchments area of the sugar plants. The motto of TKB was " Empowering semi-urban & rural India with a wider choice".

To give more focus on this activity, its business was transferred to a 100% owned subsidiary, now renamed as Triveni Retail Ventures Ltd. TKB draws its lineage from the house of Triveni. Today, Triveni Engineering & Industries Ltd is amongst the 200 largest listed companies in India, engaged in the business of sugar, co-generation of power, turbines, high speed gears, water treatment plants & Distillery. All thanks to a perfect blend of people, technology and entrepreneurial spirit