After a thorough study of various retail Business models. Triveni Khushali Bazaar has developed an area specific and customized approach to modern retail in rural & semi urban areas. Most of our retail stores are long leased self operated premises. Triveni Khushali Bazaar is the culmination of our understanding of rural and semi-urban households; their daily needs and aspirations. We provide various solutions towards the farm needs, daily consumer requirements, lifestyle purchases and financial advisory solutions at the doorsteps of the farmers and semi urban household customers.

The Business model has not only successfully satisfied the requirements of our customers, but has also generated employment and fostered the entrepreneurial spirits in semi urban India.